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Why Creators Need to Own Their Audience

While big social media platforms like TikTok, Instagram, Twitter, and LinkedIn offer you the opportunity to be discovered and build an audience, you don’t have ownership of your following. Social media platforms can be unpredictable, and it's possible for a content creator's account to be suspended. It’s also possible for the platform to change its policies or algorithms in a way that affects the creator's ability to reach its audience.

As we are currently seeing with TikTok, it’s also possible for a platform to be completely banned. This is why, as you successfully grow your following, it’s important for you to have a strategy to build an audience you own in a space off of social networks...

Spaces such as email lists, private communities, websites, and membership groups. Although these may have smaller audiences than your social media following, and are less 'sexy', they are your brand’s diehard fans and the ones who will be responsible for your income and success

With all of that said, let’s unpack the benefits of building a following away from social media:

1. Have ownership of your audience:

Social media is essential to growing a thriving online business, but the major flaw is that you don't own it and you can't control it. Building a following in a space you own, such as an email list or private community, allows you to control communication with your audience and ensures that you have a literal list of devoted followers. This can provide a more stable and controllable platform for sharing your work and connecting with your audience, especially if anything goes wrong with your preferred social media platform.

2. Identify & Cultivate Your buyers:

An email inbox is sacred. If you have unlocked the gateway into a follower's email inbox, you have been invited into their innermost sanctum. Engaging with your audience beyond social media, such as through an email inbox or membership space, can help you identify and cultivate your most engaged and enthusiastic community members. These individuals are more likely to make purchases and provide a stable income for your business. Email marketing, in particular, has a high return on investment and is more effective at driving sales than social media.

3. Stand out from your competition:

By building a following in a space where you have your audience's full attention, such as an email list or private community, you can differentiate yourself from your competitors and have a conversation with your audience in a one-on-one manner. This can make it easier to convert your audience when you want to make sales.

4. Create authentic connections:

Building a following away from social media allows you to create deeper and more authentic connections with your audience, as you have their full attention in a private, one-on-one setting. This can lead to increased loyalty, engagement, and support from your audience, which can translate into more sales and income for your business.

5. Increased Readership

Building a following in a space you own, such as an email list or private community, allows you to reach your entire audience directly, rather than relying on social media algorithms. This can be especially valuable for content that may not perform well on social media, such as long-form articles or educational content. So while technically your reach may not be as high in terms of views, the number of people who actually read and consume your content will be higher.

6. Greater Control Of Your Content

By building a following in a space you own, you have greater control over your content and can ensure that it is delivered to your audience in the way you intended. This can be especially important if you are subject to the changing terms and conditions of social media platforms.

7. Better Data

Better data: Building a following in a space you own can provide valuable insights into your audience's preferences, behaviors, and interests, which can help you tailor your content and marketing efforts to better meet their needs.

8. Greater Flexibility

Building a following away from social media allows you to experiment with different formats and methods of engagement, such as webinars, live streams, and Q&A sessions. This can help you find the best ways to connect with your audience and keep them engaged.

To conclude:

Building a following away from social media has many benefits for online businesses and content creators. It allows you to have full ownership of your audience and hedge against any algorithms suppressing, reach declining, glitches, and censorship. By building a following in a space that you own, you are also establishing yourself, as an authority in your niche and significantly increasing your income potential. You'll gain an asset that can produce you long-term, consistent, dependable income for life.

If you are interested in building a space that gives you that long-term, consistent, dependable income, away from the noise of social media, where you can build your everlasting community, launch your courses and programs, and sell other digital products all while having full ownership, be sure to check out and schedule a call with our team. For the next few months, you'll be able to get started with zero upfront costs.

Thanks for reading and if there is anything I want you to take from this article, it's to start building yourself some off-social assets right now!


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